Monday, 12 January 2015
Easy does it.
One of the treats I have enjoyed over the Christmas season since I was a child are satsumas. the delight of peeling off the fragile leathery skin and eating the soft fruit within was one of the cheaper yet special treats in our house.As usual in December I started looking for them on the shelves in the grocery dept of the supermarket I use where they are usually found in mounds heaped up between the tangerines,mandarins and clementines.This Christmas however nearly all these seasonal delights had been replaced with......easy peelers...easy peelers? I presume some marketing tit decided to do away with all the magical names for the little citrus bombs for...easy peelers! I think I will have to look elsewhere for my daily fruit ration and maybe take up eating bendy yellow things instead.
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5 comments:
Says something about the clientele.
Haha!
I thought an easy peeler was soft copper.
Funny :)
I think they just labelled them tangerines here...I'm still eating my Christmas stash.
Where I work, many shoppers have a difficult time time understanding which round, green, leafy thing is a cabbage and which is a lettuce, though the area prides itself on being a rural farming community. Knowing the difference between oranges, tangerines, and tangelos, not to mention all the varieties of each, in more than anyone should expect of these ... 'farmers'*. Because of this, branding has been reduced to marketing to kids (juices, baby size fruit, fruit leathers, and fruit gummies), marketing to the elderly and lazy (easy peelers), and ignoring the remaining shoppers who have fled to actual farmer's markets or gardening in their own yard if they can afford it or to canned foods if they can't.
*I don't mean to insult ACTUAL farmers, like my grandparents, aunts, and uncles, who do know what's what in terms of produce. I only mean to insult those who pretend to be farmers, though they would know how to grow anything, but only have some vague, misguided notion that dumping massive amounts of pesticides on crops makes them grow better and that massive amounts of pesticides are just they way 'things have always been grown'. In other words, I have little respect for the sort of people who pretend to know more about the produce section than I do, but claim they don't trust all the new-fangled organic fruit because that means it's not real and just made of plastic and poison.
And now you know what's up with 'easy peelers'. Supposedly, education is for losers.
BTW, thank you for posting such a great picture of satsumas. Decent satsuma pictures are oddly difficult to find.
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